Spirit Halloween
“The Spirit of Halloween Lives Here.”
AD: JAELYN COOPER, CW: Jayda Hartzog
Introduction to Spooktropolis:
Spirit Halloween stores are truly an enigma. We don’t know where they come from or where they go when it’s all over - but every October they seem to appear out of nowhere, ringing in the spooky season for “Halloweeners” around the world.
We will allow customers to release their inner Halloween spirit by introducing them to the fun world of Spooktropolis, a world full of all too familiar witches and goblins, foe fangs, and mad scientist wigs - the world of Spirit Halloween. A place where all Halloween costumes and creatures can live in harmony.
all of this to say... “The spirit of Halloween lives here.”
Spooktropolis Webpage:
This webpage will be created to house a series of videos that are the origin story of Spooktropolis as well as a video series that are the stories of the new costumes from that Halloween season.
QR Codes on Costumes:
There will be QR Codes on all of the new costumes released by Spirit Halloween for this year's season, linking customers to the costume’s “character video” on the Spooktropolis webpage.
The character videos will show customers their costume’s first experiences in the human world after they come through the Spooktropolis portal!
Character Scripts:
OOH: Portal Flashmob
A portal decal will be placed in Times Square. At midnight for each night of October, a FLASHMOB will commence filled with creepy creatures from Spooktropolis!
Jack will kick off each night by saying “Welcome to Spooktropolis and Happy Halloween!”, that’s followed by a different Halloween song.
Creatures in Spirit Halloween costumes will come from every direction, forming a group of spirit filled dancers for the next 5 minutes before returning to the portal.
