Dr. Marten
“Better With Age”
AD: JAELYN COOPER, CW: LAUREN CERVERA, Hybrid: DIEGO RAMIREZ
**Selected for Stock Show Student Exhibition 2023**
Once you break them in Doc’s get more comfortable, have more character, and last years of wear and tear.
“Better with Age”
Print:
Partner with Nordstrom shoe department.
Digital mirror:
You try on a pair of boots,
tap the screen, AND BOOM, you now look like a Silver Fox/Vixen.
In-store Experiential
Potential new customers will be able to virtually try on Doc Marten boots (and adjust their age) while images of boots throughout the stages of their lives flash on the side. The boots are pictured in front of iconic concert venues where docs were infamously worn.
