People’s RX
“Where the Wellness Never Runs Dry.”
AD: Jaelyn Cooper, CW: Diego Ramirez Meda,
Owned Media: Natalia Reynel-Guevara, Account services: Kayla Pettis, Account Planning: Briana Stubblefield, New Media: Tomoei Nakasone, Earned Media: Yuhua Gui
“Where the Wellness Never Runs Dry.”
Insight: Personalized remedies are not only preferable but vital to prioritizing one‘s wellness.
In history, water wells used to be the wellness hub spot of all communities where people would come to for the elixir of life: water. It was at these spots that all community members could come to with hopes to take care of their needs. People’s RX has a chance to brand itself as the NEW wellness hub spot for the Austin community because, unlike old wells... At People’s RX, the WELLness never runs dry!
Logo Redesign:
These mascots will be used as vehicles to promote and sell personal wellness throughout our strategy. These mascots create brand recognition for PeoplesRx as they will be representatives of the brand to the consumer.
The new mascots fit the fun and original spirit of Austin TX! They create an identity for People’s RX that is approachable and appeals to a younger audience. The vintage cartoon style uses a nostalgic appeal that feels synonymous with a locally owned pharmacy.
Original Mascot: Pilly
New Mascots:
New Pilly & Welly the Well
Print Materials:
Locally placed Posters:
Traditional Mailers:
Pass-Out Flyers:
Mailer Front & Back:
Bus Wraps:
Billboards:
Interactive Billboard:
Very similarly to the Dallas waterfall billboard for Coors Light this billboard would have actual free flowing water coming out of the middle. The vitamins would be painted on the structure as if they are falling through the water.
Experiential: The Wellness Stand
The Wellness Stand will serve a dual purpose: promote wellness in public spaces and be a focal point for consumers to be able to engage with Peoples RX. Consumers will be given free products, courtesy of Peoples RX, such as supplements, coupons, etc. The well would also offer lesser known products People’s RX offers.
Radio Spot:
Click the image to listen.
Social Media:
This is the new look for the social media account. This would be reflected on all social platforms including TikTok, Twitter (X), Facebook, etc.
Instagram Social Feed:
New Profile Picture:
Our Agency: Adspire
Adspire is a full-service student created creative agency that seeks to spark your inspiration with the strategic, creative, and media-driven services we provide. Within our agency, we seek to make an impact by inspiring others to aspire to be change-makers within the creative, media, and advertising realm. Our agency focuses on helping brands and organizations to imagine anything to the highest extent, become innovators through business ideas, and inspire communities through purposeful actions.
