Duolingo
“Expand Your Palate.”
AD: JAELYN COOPER, CW: DIEGO RAMIREZ
What do food and language have in common? Culture.
Foodies understand that cooking helps you absorb culture, even if you don’t speak another language.
We’re encouraging foodies to become language learners so they can further experience what their tastebuds love most.
Expand Your Palate.
Famous TikTok chefs explain how to make a dish in their native language with Duo as their sous-chef.
End of the video end card:
“Not your language yet?
Expand your palate.
Download Duolingo.”
Chef Duo TikTok Series:
Partner with Hello Fresh to offer Duolingo users discounted subscription boxes. Users choose the language and box.
Users are given a “challenge envelope” inside encouraging them to make the dish along with a cooking video (Via QR code) which is entirely in the dish’s native language.
(English instructions are inside if they choose to forego the challenge.)
HelloFresh partnership
Duo will host exclusive cooking classes in major cities across the U.S. with famous chefs from that city.
Announcements will be made the day-of via social media.
The catch? The only way to get in is if you have a Duolingo streak!
